• 07/08/2022
  • By wizewebsite
  • 466 Views

Contagious Letna uniform.Virulent conquers the fashion scene with tracksuits that all Prague Forbes wants<

“We can translate it from slang English as contagious, and this is brilliant in relation to fashion and the current situation in the world.I wanted to create clothes that people won't want to take off, ”describes the concept of the Graduate of the Institute of Fashion Creation.The brand identity is complemented.

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Rád si kladu velké cíle a posouvám se dopředu, říká Václav Staněk z Vasky

Zuzana Krajíčková – 4 minuty čtení

It is a truly contagious fashion.Already after the first modest post on Otakar's private profile, an avalanche of orders was pulled down, just for the first month after the launch sold Virulent to two hundred sets."The first two hundred pieces I sewed myself with my seamstress, at night and in the cellar, which I hastily got to have so many orders from where to send," recalls the hectic beginnings young designer.

"I even contacted me some famous personalities and helped me to get to know me," adds.The minimalist set was thus dressed by Tomáš Třeštík or Emma Smetana.Today you almost will not pass through the most stylish district of Prague without at least not seeing the fashion piece from Virulent.

Reklama

The tracksuit wants everyone at once.And not just just any.One that is based on the need for time and is made in the Czech Republic.Just a virulent.

Nakažlivá letenská uniforma. Virulent dobývá módní scénu s tepláky, které chce celá Praha Forbes

In this only word, there is everything we expect from pandemic and postpandemic fashion: safety, comfort, softness of luxury, and something extra - feeling that we are taken care of.In a cotton.And literally - comfortable kits sew a designer of natural cotton.

In addition, each product is hand -ironed, bound with a ribbon and wrapped to a customizer.“My goal was to create a brand with added value, infector not only fashion but also emotions.Therefore, everyone can choose the smell and emotion that the parcel will come up with, ”describes his novel idea of the founder of Virulent."I think all these details play a huge role," adds.

Předplatné ForbesuKoupit teď

The Virulent package is therefore to the brim filled with graceful elegance, to unpack it calmly all evening.It is a celebration of comfort, a ceremony that pays tribute to what is still good - honest Czech craft.

In addition, the set itself is a uniform for a sleepy Sunday morning and days in which you want to conquer the world.“I wanted to create comfortable clothes in which people will feel comfortable and at the same time sexy and stylish.Even thanks to the pandemic we no longer wear sweatpants only when we go jogging, but as an ordinary outfit.And this was my first idea: a tracksuit in which a woman rests on the couch, and then just takes heels or coat to her and sets off for a meeting, ”says Otakar Šenkýř.

“To enter a contract in a giant factory that would spit a thousand pieces overnight, I don't want to.I feel that people appreciate the crafts, ”Otakar answers the question of whether the large -scale production is planned for a huge interest.

The cards of the young designer play not only study at the Institute of Fashion Creation Klára Haunerová, but also previous experience with graphics, photo shoot or e-shop operation."In addition, I have a lot of great skilful people around me who are number one in their field and who have always come to help me," says designer.

“Now the virulent will experience your first Christmas and I don't know what to expect from them.Perhaps I am ready.We will only know that, ”laughs the designer, who will again buy more and more orders with the arrival.