• 20/01/2023
  • By wizewebsite
  • 381 Views

They whip the flames, but you don't burn yourself.Virtual models are acquiring popularity<

Especially thanks to the pandemic, the digital and physical world has been very close, which also applies to the fashion industry that is slowly changing using Metavers.

The year 2045 is written.You walk along Wenceslas Square in Prague with virtual reality glasses that share data about people, places and things around you.Suddenly you meet a friend and your glasses alarm that it's a fire gear.From her clothes - Cotoure cloak Balenciaga - whipping flames.But when you take off your glasses, you will find that it has nothing more than ordinary jeans and a shirt.

This scenario is one of the possible visions of Metavers or the future of the Internet that is currently talking about the world and which seems obsessed and fashionable world. Snad každý módní dům chce vstoupit do tohoto prostoru a stát se digitálním obchodním domem vašich snů, od již zmíněné Balenciaga přes Ralph Lauren až po Dolce & Gabbana či Gucci.

A great influence of metavers

Luxury brands are definitely not behind the rest of the fashion industry.The Balenciaga brand was demolished last year, for example, a ten -minute episode in the Simpsons series, or by cooperation of the century, when it joined forces with the Gucci brand.Previously, the Balenciaga Spanish brand has worked with game giants and subsequently presented its collection of autumn 2021 through the Fortnite video game.Players could choose "skins" or clothing for four gaming characters that are bought using a special V-Bucks currency (getting V-Bucks costs real money-note.red.).Design backpacks or special pickaxes in the form of iconic shoes also appeared in the collection.

Fashion brands use digital renaissance to present their virtual collections to improve our digital identity.Not surprisingly, the Italian brand Gucci also participated in the metavers fashion revolution, and in March last year it introduced digital sneakers made for online space.

Minimum cost and endless fantasy

Šlehají z nich plameny, ale nepopálíte se. Virtuální modely nabývají na oblíbenosti

Technology prevents not only counterfeiting but above all supports boundless creativity.Unlike traditional luxury clothing, there are no obstacles, whether it is size, cut or design.Metavers thus opens the huge options.After all, the garments can look like anything that the designer thinks of.The limitations that are caused by the practicality of the market or even gravity or logic are gone.

Konec módy z opravdové látky. Přichází šaty v rozšířené realitě a kostýmy z pixelůMóda

The virtual world allows users to dress freely and take the materials that they could not wear in the physical world.Since there are no cost of raw materials and work is minimal, virtual clothing is almost always profitable.The sewn of fashion clothing takes days, weeks and sometimes months, programming of clothing templates a few minutes.

A sustainable virtual world

Since the time of influencers, many people have been buying clothes only for the purpose of publishing stylized photos on social networks.Digital fashion is therefore particularly attractive to younger consumers, mainly due to the low impact on the environment.Specifically, generation of Z is known for defending sustainable clothes and investing in it.With increasing requirements to reduce the impact of fashion on the environment, digital fashion for brands is an obvious possibility to reduce wasting while continuing profit.

The future of virtual clothing

Pandemie has plunged the world into everyday meetings through online communication platforms to increase the collective urgency to take care of our online identity.This is also aware of Facebook, which owns Instagram and other social platforms, so he recently renamed "META".Its aim is to change online experiences through augmented reality and virtual avatars.

Managers in the fashion industry take this trend very seriously, especially after the meta has reoriented to create a simulated digital world where users can interact as in real physical space.The founder Mark Zuckerberg himself showed in the October notification video what the virtual future will look like.With his avatar he tried to surf, play cards and choose outfit from the closet.

Avatars will be as common as profile photos over time, only instead of a static picture will show your live 3D face with expressions and gestures.And there will also be a virtual clothing wardrobe for different occasions designed by different creators.It may seem stupid to spend a big money on a luxury that you can't touch or hold, but players have a different opinion.Virtual clothing has been using in their games for a long line of years.And just like people in the real world, they proudly create their identity online.

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