• 14/05/2022
• By wizewebsite
• 650 Views

Technical analysis of Hugo Boss stock - perfumes for ladies, stock for men?<

The shares of this German fashion "giant" took a strong upward step. In today's article, we will focus on the investment outlook of this joint-stock company. On the technical side, we will show interesting price areas on the stock chart, in which it would be appropriate to enter or manage your trading position. But first of all, let's imagine the vision with which HUGO BOSS AG intends to establish itself in the world of fashion.

Luxury assortment

Hugo Boss is one of the leading companies in the premium global clothing market. Its range includes both men's and women's outfits, which are represented not only by business clothing, but also sports and casual, together with collections for elegant evening wear for special occasions.

This range of clothing is also complemented by a luxurious range of shoes, fragrances, glasses and watches. All this underlines the brand's focus on the luxury range and the offer for customers is based on their motto:

Two brands one goal

HUGO BOSS AG is divided into two main divisions in its internal structure. The first is related to the BOSS brand, which is mainly dedicated to the casual and sporty style of clothing. The HUGO brand is styled primarily in the creative expression of designers.

BOSS Womenswear is a special line for women "who know what they want". The offered range includes both business outfits and casual clothes, but also evening gowns, created with an emphasis on style and elegance.

HUGO for men is a line for gentlemen, "who would rather lead than follow". The range is focused on stylish individualists who always go their own way. This fashion line is characterized by modern tailoring in a combination of strong casual styles and unconventional looks.

With a range of activities from classic casual styles, through business outfits to formal evening suits and gowns, HUGO BOSS appeals to men and women around the world. Which must naturally be reflected in their financial results and share price.

Technical analysis

The price of HUGO BOSS AG shares is now above the support zone, which is in the price range of EUR 43 - 47. A clear growth trend, without any major corrections, offers a very interesting investment opportunity.

The first resilient zone is around EUR 80 per share. This resilient zone is made up of longer-term Highs and, from an investment point of view, could generate profits from long-term investors who bought the company's shares on the Low Swing, ie around EUR 20.

The price range of this investment (with possible continuation and testing of historical highs) offers a number of interesting entry zones, which are shown on the weekly chart.

The first technical formation that can be used to enter a long position is pull-back, at a price level of 48 EUR. This support zone is very important for confirming the growing trend and therefore high investor activity can be expected.

If the current trend in this zone is confirmed, we can expect an increase in the share price up to the resistant zone in the price range of 64 - 68 EUR. Due to the relatively wide price range of this zone movement.

The active accumulation of purchase orders, together with the fundamental outlook in the luxury clothing segment, may subsequently support HUGO BOSS AG's share price growth of up to EUR 80 per share, which would mean an almost 100% increase in the current market position.

Conclusion

HUGO BOSS has seen a sharp rise in the price of its shares in recent months, which may be a good sign that after the price drop in 2015, the company has regained a "fresh wind in its sails" and will offer investors interesting capital appreciation.

Thanks to its luxurious range, HUGO BOSS does not have to be just an interesting investment tool. Its high-quality products and original collections can delight not only investors but also gentlemen and ladies who like to "pamper themselves" and who know what they want before the upcoming Christmas holidays.

Enter the world of stocks!