ZOOT has a new fashion brand Metroopolis |Mediagurura<

The fashion e-shop ZOOT launches a new private brand called Metroopolis.The actress Hana Vagnerová, who will appear in the current campaign.Metroopolis targets women and offers roughly 90 models in the style of sports elegance in the premium segment from mid -September.

“The research showed that our customers are interested in this urban style that we missed in the offer.That's why we came up with our own brand, ”says Martin Šporcl, Head of Private Labels in ZOOT.The Martin Šporcl team also created the logo and model designs then the internal team Zoot.The creation of a collection that arises in China has worked for about one year.It should also appear in the stone shops of the joy that the e-shop now operates through partners.

They designed the new brand to make each piece easily combined with each other.The first 12 models of the collection go on sale from 4.September 2021.The clothing is stored coordinates that refer to one of the typical places of meetings - Prague Astronomical Clock.The collections focused on men should come to the market next year.The e-shop has other own brands ZOOT.Lab, Zoot Baseline, Zoot Original, Ojju.

Sales will support a campaign that starts with the collection store and runs until the end of October.It was created by the In-House Marketing Team Zoot and will appear primarily on social networks, on YouTube and possibly in Outdoor.