• 17/08/2022
• By wizewebsite
• 504 Views

Paris has the first cycling.Pandemie sat Czechs on the bike, praises its owner Forbes<

His clothing Assos and the wheels of the Italian brand Colnago, which he also represents in the Czech Republic, went unusually to the dragon during the quarantine, and although it is a luxury and unnecessary goods for which you would expect a decline in sales, the opposite happened - April was a record month for Hájka.

Thanks to online sales in April, turnover from bicycle and cycling clothing by 50 percent broke the previous monthly record as well as May, when sales were 46 percent higher.And that was the Italian Fabrika Colnaga closed, so it was not possible to order new bikes.

“In the quarantine there were forbidden group sports, people could not play football or tennis, could not go swimming, go to the gym.They could only work out at home, and not to go crazy, go jogging or ride a bike.The quarantine thus sat up many people on the bike, ”says Hajek.

This is the first reason why the crisis helped him to bold the boutique just around the corner from the most expensive street in the Czech Republic.The other one is again related to the crisis - in the same place in a wide 15 even at the beginning of the year, the Frey Will jewelry trade, which did not stop the crisis and ended up in insolvency at the end of March.Hájek, who belongs to the boutique Boucheron, immediately snapped.

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"I immediately wrote in Switzerland that I can finally finish what I promised seven years ago," says Hajek, adding how he went to Switzerland behind Roch Maier, son of the founder of Assos Toni Maier to gain domestic distribution.

To understand, Assos is between cyclists.In 1976, Maier was the first to make cycling shorts from the then revolutionary material - Lycry.His clothes soon began to wear professional cyclists who bought them secretly, even though they were sponsored by other manufacturers.

"I said to Rochem that I do not want to be just a distributor, that I immediately want to open my own shop in which we will have the entire assortment, that I will never sell another brand of cycling and that I will open a separate boutique ASOS in Prague," recalls Hájek, who thenopened a shop near the O2 arena in Prague's Vysočany, where in addition to Assos sells Colnago.

The actual boutique, which has Assos except Prague only in London and Lugano, was a much bigger step.“When we started solving it at the beginning of April, there was not much reason to optimism yet.But I believed it would be good.The biggest luxury is not a new handbag or watch, but the time you can spend with your family or friends in sports, ”says Hajek.

The foreigners on which the Paris business stands for the most part will probably not arrive in Prague for some time, but Hájek does not mind - his target group is Czechs.It is betting that cycling is the most popular sport in the Czech Republic, which coronacrize has highlighted further.

And people who are willing to pay extra for quality clothes to be “suffered in comfort”, which is one of the slogans of Assos, is increasing.“Some time ago Jeremy Clarkson said that bike is for people who can't afford a car.At a time when people spend more money on bikes and clothes than for their car, this is obviously no longer valid.Certainly not in the Czech Republic, ”adds Vladan Hajek.